Aartyz hand block printed A-line cotton skirt

Block Printing

Block Printing is a method of hand printing on textiles with inks. Printing designs onto fabric originated in China about 4,500 years ago. However, hand-blocked fabric reached its highest visual expression in the Indian subcontinent. Indians possessed unparalleled expertise in the secrets of natural plant dyes, particularly with mordants (metallic salts that both create color and allow it to adhere to fabric). In addition, a kind of mud resist-printing, called dabu, which allows areas of a design to be reserved from dye, flourished here. Thus, a series of combinations of mordant and resist stamping and dyeing enabled Indian printers to create uniquely complex designs, coveted from Southeast Asia and palaces of Mughal emperors to the far-flung capitals of Western Europe.

Block Printing at Aartyz

Aartyz has a unique manufacturing approach, where craft person focuses on craft only. Furthermore, pre and post production are taken care by experts. We developed equipment and techniques which help us reduce wastage and re working. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft person.
At Aartyz, we believe in learning and reinventing the art of hand block printing. Artists and designs from various parts of India such as Rajasthan, Andhra Pradesh, Madhya Pradesh and Gujarat inspire us to make improvements in our designs and processes. We also take inspiration and ideas from different techniques to create new concepts.