From Passion to Purpose: Here’s Our Humble Journey So Far
SHOP ONLINE 24/7
Shop with your smartphone
FREE RETURN
Return money within 30 days
FREE SHIPPING
From all orders over $100
SECURE SHOPPING
You're in safe hands
With the vision of MAKE IN INDIA, Aartyz started off as a GRUHA UDYOD [home based enterprise] with the primary focus on reviving the age-old art of hand block printing. We aim in transforming the traditional hand-crafted textile to comfortable timeless clothing and lifestyle products.
Our Mission
Aartyz is a proud “ALL WOMEN ORGANISATION” which aims at generating employment opportunities to creative and aspiring women. We take an extra effort for the ladies who come from economically weaker section of the society. We take pride in providing free training to underprivileged women to make them self-reliant. We are dedicated in setting up the path of revival and resurgence of the glorious hand block printed textiles.
Our Vision
We celebrate the craft of block printing by sustaining the exquisite beauty it inherits through modern reinterpretation of heritage. Our premise that “hands are the value addition”. The materials are passed through several hands to create works that are unique.
OUR DESIGN STUDIO
Our design studio is equipped with skilled artisans, printers, tailors, designers, and many more creative ladies involved in the making of Aartyz. The authenticity of Aartyz is bringing this craft to a large audience through our variety of concepts, colours, prints, clothing, and lifestyle. As we continue to expand our range of merchandise, our current goal is to create a niche in the market with an honest product. From a range of apparel to lifestyle products, the merchandise is not just diversified, it is also forever evolving and getting better with the latest innovations and techniques.
Drawing inspirations from every corner of our country, every creation is a piece of art. Deep rooted respect for culture and traditions is reflected in our collection.
Impact
Aartyz is not merely a fashion label, but a spirit which embodies to accelerate change. Our continuous and sustained effort to work with the indigenous craft of hand block printing, ensuring the craft is kept alive and authentic at its origin.
Effortless styling is the brand identity, the clothing line highlights the versatility, functionality in its relaxed silhouettes. Lifestyle product emphasises a quality of timelessness. We believe in conscious consumerism.
Aartyz is not merely a fashion label, but a spirit which embodies to accelerate change. Our continuous and sustained effort to work with the indigenous craft of hand block printing, ensuring the craft is kept alive and authentic at its origin.
Effortless styling is the brand identity, the clothing line highlights the versatility, functionality in its relaxed silhouettes. Lifestyle product emphasises a quality of timelessness. We believe in conscious consumerism.
WORKSHOP
Located in Nagpur, our full-fledged unit comprises a dedicated team of artisans who uphold the highest quality standards. From conception to final packaging, the team works in tandem. Aartyz takes great pride in its quality, supported by ISO certification and closely monitored by an in-house quality control team. These stringent on-site quality checks ensure consistent product excellence throughout our product line. In addition to protecting merchandise during transit, our packaging is designed to be aesthetically appealing to the end user.
Located in Nagpur, our full-fledged unit comprises a dedicated team of artisans who uphold the highest quality standards. From conception to final packaging, the team works in tandem. Aartyz takes great pride in its quality, supported by ISO certification and closely monitored by an in-house quality control team. These stringent on-site quality checks ensure consistent product excellence throughout our product line. In addition to protecting merchandise during transit, our packaging is designed to be aesthetically appealing to the end user.
PRODUCTION PROCESS
Aartyz has a unique manufacturing approach, where craft persons focus on craft only. Other supporting activities [pre and post production] are taken care of by experts in the respective fields. We developed equipment and techniques that help us reduce wastage and reworking. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft persons.
Aartyz has a unique manufacturing approach, where craft persons focus on craft only. Other supporting activities [pre and post production] are taken care of by experts in the respective fields. We developed equipment and techniques that help us reduce wastage and reworking. We have created infrastructure to get the optimum output from each skill. This has increased the average earning of our craft persons.
Gathering inspiration and expertise from various parts of India such as Rajasthan, Andhra Pradesh, Madhya Pradesh, and Gujarat, we are making improvements and modifications in the current process [due to the climate of Nagpur and quality of water] and adopting them in our printing method. We also take inspiration and ideas from different techniques to create new concepts. Using traditional hand block printing techniques, we design and craft every single product. These printing blocks are made of teak wood, and the ink used is permanent pigment ink. This ensures fine designs and long-lasting colours.
ECO PRINTING & NATURAL DYEING
Towards making our products eco-friendly, we are now in the process of printing with vegetable dyes and natural colours. Despite being a growing enterprise, we have always taken our role in environmental conservation seriously. We ensure the maximum usage of natural resources available, with extensive measures in place to reduce our carbon footprint.
ZERO WASTE UNIT
The fabric pieces left unused after making the products are repurposed into smaller items like planter cases, bags, potlis, coasters, coin purses, roti rumals, aprons, masks, toran, infant clothing items like diapers, cotton menstrual pads, and other daily use items. This process makes the technique 100% zero waste, sustainable, and eco-friendly, helping to reduce carbon footprints.
The fabric pieces left unused after making the products are repurposed into smaller items like planter cases, bags, potlis, coasters, coin purses, roti rumals, aprons, masks, toran, infant clothing items like diapers, cotton menstrual pads, and other daily use items. This process makes the technique 100% zero waste, sustainable, and eco-friendly, helping to reduce carbon footprints.
As an MSME, it is very important to have a connection with the client. In this era of mass productions, Aartyz puts special emphasis on bespoke, customized creations that build up a great rapport with clients. We have always believed that the best compliment is a repeat order, and our commitment is to provide the best services to our clients. Surpassing various challenges and quality standards, Aartyz has managed to break all stereotypes associated with ethnic wear and has now made its way to European markets as well. Our export team is instrumental in taking this brand across the globe. Aartyz has adapted to the rapid digitalization wave and has made its presence across various online portals like AMAZON and FLIPKART. We are also catering to a selection of fashion designers, garment manufacturers, boutiques, and organized retail chain stores.
Currently, 15-20 ladies are the power behind this brand with Aarti at its helm.
As an MSME, it is very important to have a connection with the client. In this era of mass productions, Aartyz puts special emphasis on bespoke, customized creations that build up a great rapport with clients. We have always believed that the best compliment is a repeat order, and our commitment is to provide the best services to our clients. Surpassing various challenges and quality standards, Aartyz has managed to break all stereotypes associated with ethnic wear and has now made its way to European markets as well. Our export team is instrumental in taking this brand across the globe. Aartyz has adapted to the rapid digitalization wave and has made its presence across various online portals like AMAZON and FLIPKART. We are also catering to a selection of fashion designers, garment manufacturers, boutiques, and organized retail chain stores.
Currently, 15-20 ladies are the power behind this brand with Aarti at its helm.
CORE TEAM
What began as a simple hobby in 2019 has now blossomed into a thriving enterprise, Aartyz. Our mission is to train, employ, and empower women from economically disadvantaged backgrounds. From our humble beginnings in a single-room studio, we have expanded into an organization that supports the livelihoods of many families. Our diverse product range includes exquisite women’s wear and home decor items, all crafted from beautiful block-printed fabrics.
What began as a simple hobby in 2019 has now blossomed into a thriving enterprise, Aartyz. Our mission is to train, employ, and empower women from economically disadvantaged backgrounds. From our humble beginnings in a single-room studio, we have expanded into an organization that supports the livelihoods of many families. Our diverse product range includes exquisite women’s wear and home decor items, all crafted from beautiful block-printed fabrics.
Aparna Sabnis is the mother-in-law of Aarti and is at the helm of running all the operations smoothly and efficiently. For almost five decades of marriage, Mrs. Sabnis has spent her life as a devoted housewife and mother. Being a parent to two officers in the armed forces is not easy. Her meticulous upbringing is reflected in her children and grandchildren. Mrs. Sabnis has a fabulous eye for detail and is blessed with a keen sense of business. She broke all stereotypes of gender and age when she took a keen interest in her daughter-in-law’s new venture. Apart from her immense faith, she also provided all the necessary support required since the inception of Aartyz. She takes care of almost all aspects, including staff procurement, production, post-production, sales, and marketing. Her enthusiasm, integrity, and impeccable moral values have helped Aartyz grow into a brand. She is an inspiration to countless other women who are still searching for a purpose during their retirement years. She is not only a strong pillar of support to her daughter-in-law but also a valuable asset to the company.
